pricing
Pricing & Monetization
Price is a signal. Too low says "toy." Too high says "enterprise." Your price tells customers who this product is for. This skill helps you choose what to charge, how to structure tiers, and how to build a pricing page that converts.
Core Principles
- Pricing is a psychology problem, not a math problem.
- Align price with the value metric — the unit of value your customer receives.
- Three tiers is the default for a reason: anchoring, self-selection, and upgrade paths.
- The best pricing is simple to understand and hard to outgrow.
- Most SaaS companies underprice by 2-3x. Revisit pricing every 6 months.
Workflow
More from whawkinsiv/claude-code-skills
accounting
Use this skill when the user needs to set up bookkeeping, track revenue and expenses, prepare for taxes, choose accounting software, understand SaaS revenue recognition, or manage the financial operations of their bootstrapped business. Covers bookkeeping setup, tax preparation, accounting tools, and financial hygiene for solo founders.
380hiring
Use this skill when the user needs to hire a developer, find a technical contractor, vet engineering talent, manage freelancers, write a job brief, decide between hiring and contracting, or bring on their first technical team member. Also use when the user says 'I need a developer,' 'should I hire someone,' 'how do I find a contractor,' 'I need technical help I can't do myself,' or 'AI keeps getting this wrong, I need a human.' Covers contractor sourcing, vetting, management, and the founder-developer working relationship for non-technical founders.
21payments
Use this skill when the user needs to set up Stripe, implement subscriptions, handle billing, configure payment plans, manage failed payments, deal with refunds, set up tax collection, or troubleshoot payment issues. Covers Stripe configuration, subscription lifecycle, dunning, tax compliance, and billing operations for bootstrapped SaaS.
21market-research
Use this skill when the user needs to size a market, analyze competitors, calculate TAM/SAM/SOM, or validate a business idea. Covers market sizing, competitive analysis frameworks, napkin math, and bottom-up revenue estimation.
19copywriting
Use this skill when the user needs to write headlines, CTAs, button text, error messages, onboarding copy, or any UI text. Also use when the user says 'write copy for,' 'what should this say,' 'help me with the wording,' or is building any page or component that needs text. Covers headline formulas, microcopy best practices, benefit-driven copy, and SaaS writing style.
17legal
Use this skill when the user needs to form a business entity, choose between LLC and C-Corp, create Terms of Service, write a Privacy Policy, or handle legal compliance. Covers entity selection, legal documents, contracts, and compliance for solo-founded SaaS.
17