social-media
Social Media & Founder Brand
Social media for a solo founder is not about going viral — it's about building trust, attracting ideal customers, and creating a distribution channel you own. This skill covers sustainable approaches you can maintain in 30 minutes a day.
If
ABOUT-ME.mdexists in the project root, read it before creating any social content. Match the Communication Style section exactly — this IS the founder's voice. Draw post content from Key Stories and Values & Opinions. Social media is the founder speaking as themselves. Don't default to generic "founder voice" when you have a specific one on file.
Core Principles
- Social media is distribution, not the product. It exists to send people to your app, not replace it.
- Consistency beats virality. Posting 5x/week for 6 months beats one viral post.
- Pick ONE platform. Master it before adding another. You don't have time for all of them.
- Your founder story is your unfair advantage. No competitor can copy your journey.
- Give value first, ask later. 80% valuable content, 20% product mentions.
Platform Selection
Choose ONE Primary Platform
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