Content Marketing & Build-in-Public

For a solo founder, content IS the marketing department. This skill helps you pick a platform, build an audience through authentic sharing, and convert followers into customers — without a marketing team or ad budget.

Core Principles

• Content is not marketing. Content is proof of expertise, proof of work, and proof that you understand your audience's problems better than anyone else.
• Build-in-public is the highest-ROI content strategy for a solo founder. It costs nothing, builds trust, and creates a moat of authenticity no competitor can copy.
• One platform, deeply. A mediocre presence on 5 platforms loses to a strong presence on 1.
• Show your work, not your product. Process > polish. Decisions > announcements. Lessons > launches.
• The content that converts best is the content that would be useful even if your product didn't exist.
• Consistency matters more than quality. Publish regularly at 80% quality rather than occasionally at 100%.

Platform Selection

Choose ONE based on where your ICP actually spends time: