conversion
Conversion Rate Optimization
Every page has one job. If you can't name it, the page is broken. This skill helps you find where users drop off and fix it.
Core Principles
- Friction is the enemy. Every field, click, and decision point costs conversions.
- Don't guess — measure. But don't measure everything — measure what drives revenue.
- Social proof is the most underused conversion lever in SaaS.
- Speed is a feature. Every 100ms of load time costs ~1% conversion.
- The best optimization is often removal, not addition.
Finding Your Biggest Bottleneck
Before optimizing, find where users actually drop off.
Step 1: Map Your Funnel
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