Email & Lifecycle Marketing

Email is the highest-ROI channel in SaaS — when done right. This skill helps you design email sequences that drive activation, retention, and revenue with specific copy you can paste into your email tool.

If ABOUT-ME.md and/or MY-ICP.md exist in the project root, read them before writing emails. The "from" voice should match ABOUT-ME.md Communication Style — emails should sound like the founder, not a marketing department. The content should speak to MY-ICP.md — their pain, their goals, their language.

Core Principles

• Every email must answer: "Why should I care about this right now?"
• Behavioral triggers > time-based drips. React to what users DO, not how long they've been around.
• One email, one goal, one CTA. Multiple CTAs = no CTA.
• Subject lines determine whether your email is read. Body copy determines whether it's acted on.
• Unsubscribes are better than spam complaints. Make it easy to leave.

Part 1: Professional Branded Email (Do This First)

Before you send a single marketing email, you need a professional email address. Sending from yourname@gmail.com kills credibility. You want hello@yourdomain.com — and you can set this up for free in under 30 minutes.