market-research
Market Research & Competitive Analysis
Markets matter more than ideas. This skill helps you evaluate whether your market is worth entering — and how to validate demand before you build.
Core Principles
- A mediocre product in a great market beats a brilliant product in a dead one.
- All market sizing is wrong. The goal is order-of-magnitude clarity, not decimal precision.
- Competitors are evidence that demand exists. Zero competitors is a warning sign, not an advantage.
- The best solo-founder markets have high pain, fragmented incumbents, and willingness to pay — not the biggest TAM.
- Research is only useful if it changes a decision. Every analysis should end with a clear recommendation.
Early Validation: Before You Build Anything
Finding Your First 10 People to Talk To
Before doing market sizing, validate that real people have this problem.
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