Prose Writing

Founders write a lot of prose: blog posts, essays, build-in-public updates, About pages, newsletter intros. Hand the task to AI and you get slop — hedged, generic, three-item-list cadence, throat-clearing openings, "this highlights" tails. This skill is the proactive composition workflow: voice first, structure second, drafting third, edit last.

If ABOUT-ME.md exists in the project root, read it before writing — it carries the founder's voice. If MY-ICP.md exists, read it for who the prose is talking to. The founder's voice delivers the customer's frame.

Three principles of prose that doesn't sound like AI

• Lead with a specific moment, claim, or number — not a category. "I shipped a feature on Tuesday and lost two customers by Friday" beats "Building products comes with tradeoffs."
• Trust the reader. State what you mean. Don't gesture at significance ("This highlights an important point about…"). The reader can see the point if you make it.
• Structure invisibly. Every paragraph earns its place by moving the argument or story forward. If a paragraph could be deleted with no loss, delete it.

Workflow