Brand Identity Generator

Generate a complete BRAND-IDENTITY.md file for the user's project root — a single reference document that specifies every visual decision so AI tools never guess.

Two modes:

• Guided discovery (default) — Ask one question, propose a full identity, refine from reactions. The user never needs design vocabulary.
• Expert shortcut — Detect when the user already provides specific design tokens (hex codes, font names, spacing values). Acknowledge what they've specified, fill gaps with smart defaults, skip discovery.

The output is a project-level reference file, not a skill. Once generated, any AI tool (Claude Code, Lovable, Cursor, Replit) can read BRAND-IDENTITY.md and build consistent UI without repeated instructions.

Logo guidance, decision frameworks, and common branding mistakes are included at the end.

Discovery Process

Core principle: The user should never need to use design vocabulary. They react to your proposals. You do the heavy lifting.

Default Path (Guided Discovery)