Naming a product and getting the domain

Naming fails in two different ways, and they need different work. A name can be a bad name, or it can be a good name you cannot have. Judge the concept first, then test availability. Running availability checks on a weak shortlist wastes the founder's time on names they should not want.

Optimise in this order

great concept  →  great name  →  acceptable domain

Never the reverse. The failure mode is subtle and almost automatic: one pattern starts returning free domains, so you generate more of that pattern, and within two rounds availability is choosing the concept. You will not notice it happening. The symptom is a candidate list where most names share a word or a shape.

A great name with an acceptable domain beats a mediocre name with a pristine one: