copywriting
Copywriting & Microcopy
Words are interface elements. They reduce confusion, build trust, and drive action. This skill helps you write copy for every surface of your product — from headlines to error messages.
If
ABOUT-ME.mdand/orMY-ICP.mdexist in the project root, read them before writing. Use ABOUT-ME.md for voice and tone — write like the founder. Use MY-ICP.md for message framing — speak to the customer's pain in their language. When both exist: the founder's voice delivers the customer's message.
Core Principles
- Clarity over cleverness. The user should never have to re-read a line.
- Write like a smart friend, not a corporation. Warm, direct, confident.
- Every word must earn its place. Cut ruthlessly.
- Benefits before features. "Save 4 hours a week" beats "Automated reporting."
- The best microcopy is invisible — it prevents the question before it's asked.
- Use the user's language, not your internal jargon.
- Specificity builds credibility. "Join 12,847 teams" beats "Join thousands."
Workflow
More from whawkinsiv/solo-founder-superpowers
about-me
Use this skill when the user wants to create a founder profile, establish their personal voice for content, or set up context so other skills produce personalized output instead of generic AI copy. Also use when the user says 'set up my voice,' 'create my profile,' 'who am I,' 'about me,' 'my background,' 'make content sound like me,' or 'founder profile.' Creates ABOUT-ME.md in the project root — a reference file that other skills naturally use to personalize copy, strategy advice, and outreach. NOT for customer personas or ICP (see customer-research). NOT for editing existing text to sound human (see humanize). NOT for visual brand identity (see brand-identity-generator).
2landing-page
Use this skill when the user needs to create or improve a landing page, write above-the-fold copy, structure a sales page, or increase landing page conversion rates. Also use when the user says 'build my landing page,' 'homepage copy,' 'hero section,' or 'marketing site.' Covers page structure, headline formulas, buyer psychology, and conversion elements.
2focus
Use this skill when the user suspects an activity isn't worth their time, feels stuck on something, or wants to know if they should keep doing X or try something else. Also use when the user mentions '80/20,' 'Pareto,' 'is this worth my time,' 'should I keep doing X,' 'not getting results from X,' 'spending too much time on X,' or 'what should I focus on instead.' Delivers a kill/refine/pivot verdict with a concrete weekly action plan.
1seo
Use this skill when the user needs to plan SEO content, do keyword research, build a content calendar, map search intent to page types, or create an internal linking strategy. Also use when the user says 'how do I rank higher,' 'what should I write about for SEO,' 'SEO plan,' 'what keywords should I target,' or 'how to get organic traffic.' This is the strategy and planning skill — for writing content see seo-content, for technical implementation see technical-seo, for auditing see seo-audit.
1beautify
Use this skill when the user wants to make their app look better, says it looks like a template, asks how to achieve Stripe/Linear quality, or says something looks off. Covers visual hierarchy, whitespace, composition, color application, and typography in practice.
1growth
Use this skill when the user needs to design a product-led growth strategy, build viral loops, improve activation metrics, or reduce churn. Covers PLG funnels, activation metrics, viral mechanics, retention strategies, and growth systems.
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