growth
Growth & Product-Led Growth
In PLG, the product is your best salesperson. This skill helps you design growth into your product — with concrete tactics and prompts you can hand to Claude Code.
Core Principles
- Growth is a system, not a hack. Build loops, not one-time campaigns.
- Activation is the most important metric. A user who never experiences value is already lost.
- Virality is engineered, not accidental. Design sharing into the product.
- Retention is the foundation. Growing on top of a leaky bucket is a losing game.
- For a solo founder: pick ONE growth lever, make it work, then add the next.
The PLG Funnel
Acquisition → Activation → Retention → Revenue → Referral
The most common mistake: Founders focus on Acquisition first. Focus on Activation and Retention first — there's no point driving signups into a leaky bucket.
More from whawkinsiv/solo-founder-superpowers
about-me
Use this skill when the user wants to create a founder profile, establish their personal voice for content, or set up context so other skills produce personalized output instead of generic AI copy. Also use when the user says 'set up my voice,' 'create my profile,' 'who am I,' 'about me,' 'my background,' 'make content sound like me,' or 'founder profile.' Creates ABOUT-ME.md in the project root — a reference file that other skills naturally use to personalize copy, strategy advice, and outreach. NOT for customer personas or ICP (see customer-research). NOT for editing existing text to sound human (see humanize). NOT for visual brand identity (see brand-identity-generator).
2landing-page
Use this skill when the user needs to create or improve a landing page, write above-the-fold copy, structure a sales page, or increase landing page conversion rates. Also use when the user says 'build my landing page,' 'homepage copy,' 'hero section,' or 'marketing site.' Covers page structure, headline formulas, buyer psychology, and conversion elements.
2focus
Use this skill when the user suspects an activity isn't worth their time, feels stuck on something, or wants to know if they should keep doing X or try something else. Also use when the user mentions '80/20,' 'Pareto,' 'is this worth my time,' 'should I keep doing X,' 'not getting results from X,' 'spending too much time on X,' or 'what should I focus on instead.' Delivers a kill/refine/pivot verdict with a concrete weekly action plan.
1seo
Use this skill when the user needs to plan SEO content, do keyword research, build a content calendar, map search intent to page types, or create an internal linking strategy. Also use when the user says 'how do I rank higher,' 'what should I write about for SEO,' 'SEO plan,' 'what keywords should I target,' or 'how to get organic traffic.' This is the strategy and planning skill — for writing content see seo-content, for technical implementation see technical-seo, for auditing see seo-audit.
1beautify
Use this skill when the user wants to make their app look better, says it looks like a template, asks how to achieve Stripe/Linear quality, or says something looks off. Covers visual hierarchy, whitespace, composition, color application, and typography in practice.
1deploy
Use this skill when the user needs to deploy their app, choose a hosting provider, connect a custom domain, set up environment variables, manage a production database, configure DNS, or go from 'it works locally' to 'it's live on the internet.' Covers hosting selection, deployment workflows, domain setup, and production operations for non-technical founders.
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