Product Brand Naming

Overview

Use this skill to create commercially usable brand-name shortlists for SaaS products, AI apps, API products, devtools, marketplaces, content products, and other digital businesses. The workflow is repeatable: scan the market, clarify positioning, ask the user to choose a naming direction, generate candidates, screen obvious conflicts, check domains, flag trademark risk, and return a ranked decision table.

This skill is for product and brand planning, not legal advice. Trademark findings are preliminary risk signals only; recommend counsel review before public launch, Stripe setup, OAuth app verification, legal pages, or paid acquisition.

Workflow

0. Scan the market landscape

Read references/market-scan.md before generating names when the task involves a real product category, launch decision, or domain purchase.

If browsing is available, search current competitors and adjacent products first. If browsing is unavailable, use known competitors plus any user-provided examples and clearly label the scan as limited.

Capture: