Affiliate Program Planner

Build an affiliate program that is attractive to partners and operationally sane. Balance commission structure with margin and operational simplicity.

Quick Reference

Key Insight: Commission should reflect margins and partner effort. Recruitment and enablement matter as much as the rate. Tracking rules must be explicit.

When to Activate

Activate when the user asks to:

• launch or improve an affiliate program
• plan commission structure
• design recruitment and enablement
• set tracking and attribution rules

Workflow

Step 1: Define Context