Brand Voice Guide

Distill how the brand should sound and what it should avoid. Provide actionable principles and examples.

Quick Reference

Key Insight: Voice is consistent; tone shifts by context. Define both so writers can adapt without losing brand identity.

When to Activate

Activate when the user asks to:

• document or refine brand voice
• create brand voice guidelines
• define tone principles
• write example rewrites

Workflow

Step 1: Gather Context