Generative Engine Optimisation (GEO)

Optimize websites for both traditional search engines and AI answer engines. The goal is being crawlable, indexable, quotable, and structurally easy to cite.

Quick Reference

GEO = Generative Engine Optimisation.

Key Insight: AI engines often cite fragments and summaries instead of showing ranked lists. Being cited is now as important as ranking.

Workflow

Step 1: Website Audit

Run the quick technical check: