Marketing KPI Dashboard Planner

Choose a reporting layer that helps decisions rather than adding vanity metrics. Focus on metrics that drive action.

Quick Reference

Key Insight: Dashboards should answer "So what?" and "What do I do next?" Avoid metrics that look impressive but don't inform decisions.

When to Activate

Activate when the user asks to:

• design a marketing KPI dashboard
• decide what to track or report
• structure reporting for stakeholders
• prioritize metrics by funnel stage

Workflow

Step 1: Define Stakeholders and Goals