Offer Positioning

Make the offer legible. The goal is not clever messaging. The goal is a clear, defensible reason to choose this product.

Workflow

1. Identify the buyer, job-to-be-done, and competitive alternatives
2. Clarify the core promise and what makes it credible
3. Distill proof, differentiators, and who the offer is not for
4. Produce concise positioning language and messaging directions

Output Requirements

• one-line positioning statement
• target buyer summary
• core differentiators
• proof points
• messaging pillars