Referral Program Designer

Build referral systems people understand and want to use. Keep incentives clear and friction low.

Quick Reference

Key Insight: Referral programs work when both parties get value and the ask is easy. Over-complicated rules or delayed rewards kill participation.

When to Activate

Activate when the user asks to:

• launch or improve a referral program
• design referral incentives
• plan referral triggers and copy
• set operational rules for referrals

Workflow

Step 1: Define Goal