Retention Marketing Planner

Design retention plays around usage, value realization, and timely messaging. Match the message to the trigger.

Quick Reference

Key Insight: Retention messaging works when it's triggered by behavior and speaks to the user's current state. Generic "we miss you" emails often fail.

When to Activate

Activate when the user asks to:

• improve retention
• plan activation or churn prevention
• design re-engagement flows
• improve lifecycle performance

Workflow

Step 1: Map User Stages