Win Loss Analysis

Extract the actual reasons deals move forward or die. Surface patterns, not anecdotes.

Quick Reference

Key Insight: Buyers often give polite answers. Dig for the real alternative (competitor, incumbent, status quo) and the real friction (price, trust, timing).

When to Activate

Activate when the user asks to:

• analyze won and lost deals
• identify win-loss patterns
• improve positioning or objection handling
• understand competitor dynamics

Workflow

Step 1: Gather Deal Data