Channel Conflict Analyzer

Overview

Systematically identify, quantify, and resolve channel conflicts that erode CPG brand value, margin, and retailer relationships. This skill analyzes pricing inconsistencies, distribution overlap, promotional interference, and cannibalization patterns across all active channels — providing actionable resolution strategies that balance growth with channel harmony.

When to Use

• Cross-channel pricing discrepancy investigations
• DTC vs retail channel conflict assessment
• Amazon/marketplace pricing compliance reviews
• New channel launch impact assessment (e.g., adding Dollar channel)
• Retailer complaints about pricing or distribution fairness
• Category review preparation — defending distribution strategy
• Annual channel strategy optimization

Required Inputs