Churn Risk Detection

Overview

This skill identifies customers exhibiting churn signals by analyzing purchase recency decay, frequency decline, engagement drop-off, and behavioral anomalies. It produces a risk-scored customer list with churn probability estimates, time-to-churn predictions, revenue-at-risk quantification, and prescribed intervention strategies. Designed for non-contractual CPG and retail contexts where churn is silent (customers simply stop buying).

When to Use

• Proactively identifying customers likely to churn before they lapse
• Building retention trigger campaigns based on behavioral signals
• Quantifying revenue at risk from customer attrition
• Evaluating the health of a customer base over time
• Designing and prioritizing win-back campaigns
• Setting up automated churn prevention workflows in CRM/ESP

Required Inputs