Creative Fatigue Detector

Overview

This skill diagnoses creative fatigue by analyzing performance trend data against statistical thresholds, identifies which specific creatives are fatigued versus underperforming for other reasons, and prescribes targeted refresh strategies. It distinguishes between true creative fatigue, audience saturation, seasonal effects, and market-level shifts to prevent premature creative kills.

When to Use

• Ad performance metrics are declining over consecutive days or weeks
• CPA is rising while CTR and engagement are dropping simultaneously
• Frequency metrics are exceeding platform-recommended thresholds
• Planning proactive creative refresh schedules for evergreen campaigns
• Auditing a creative library to identify stale vs. still-performing assets
• Investigating whether poor performance is creative-driven or systemic

Required Inputs