Pricing Strategy Simulator

Overview

Model and simulate pricing strategies across the CPG value chain — from manufacturer list price through retailer shelf price to consumer response. This skill integrates price elasticity modeling, competitive price gap analysis, price pack architecture design, and channel pricing consistency to produce financially rigorous pricing recommendations with quantified risk ranges.

When to Use

• Cost-increase pass-through strategy and sizing
• Promotional pricing depth optimization
• EDLP vs Hi-Lo strategy evaluation
• Price pack architecture (PPA) design or rationalization
• Competitive price gap analysis and response
• Private label price gap management
• Price harmonization across channels/retailers
• Revenue Growth Management (RGM) initiatives

Required Inputs