Social Media

Overview

This skill writes platform-native social media content calibrated to the character limits, audience behaviors, and content formats of Twitter/X, LinkedIn, and Instagram. It applies engagement hooks that stop the scroll, formats threads for maximum readability, and uses hashtag strategy that extends reach without looking spammy. The output matches the voice and goals of the brand or individual—whether that's thought leadership on LinkedIn, a viral Twitter/X thread, or an Instagram caption that drives saves and shares.

When to Use

• Writing individual posts or captions for any social platform
• Creating Twitter/X threads on a topic, insight, or story
• Drafting LinkedIn posts for professional thought leadership
• Writing Instagram captions for personal or brand accounts
• Repurposing longer content (blog posts, talks, reports) into social snippets
• Writing a series of posts for a campaign or content calendar
• Crafting engagement bait: polls, questions, conversation starters

When NOT to Use

• Blog posts or articles (use blog-post skill)
• Email newsletters or marketing sequences (use email-drafter or copywriter skills)
• Paid social ad copy (use copywriter skill for CTA-optimized ad formats)
• Content requiring extensive detail, nuance, or citation (use blog-post skill)