Social Media Tracking

Overview

Tracking is a best practice for getting more complete data from Xpoz. When you track a keyword, user, subreddit, or hashtag, Xpoz continuously collects data for those items in the background. This means:

• More complete data: Tracked items accumulate data over time, giving you a fuller picture than one-off queries.
• Better coverage: Continuous collection captures posts and activity that a single point-in-time query might miss.

You can track four types of items across platforms:

• Keywords — Track any phrase or topic (e.g., "AI agents", "your brand name"). Xpoz continuously collects posts matching these keywords across the platforms you specify.
• Users — Track specific accounts (e.g., a competitor, influencer, or your own brand handle). Xpoz collects their posts and activity.
• Subreddits (Reddit only) — Track entire subreddit communities to monitor discussions.
• Hashtags (TikTok only) — Track TikTok hashtags to follow trends and campaigns.