Crisis Communication

Overview

How you communicate during a crisis often matters more than the crisis itself. This skill provides frameworks, templates, and principles for communicating during difficult company moments.

Core Principles

The Four Rules of Crisis Communication

1. Be Fast - Silence creates vacuum filled by speculation
2. Be Honest - Lies and spin always come out eventually
3. Be Clear - Confusion makes everything worse
4. Be Human - People remember how you made them feel

The Communication Hierarchy

In a crisis, communicate in this order: