abx-strategy
ABX Strategy Framework
A comprehensive Account-Based Everything (ABX) strategy framework for B2B companies with complex sales cycles, lots of personnas, high-value deals, and limited addressable markets.
When to Use This Skill
Use this skill when:
- Building GTM strategy for companies with <500 addressable accounts
- Deal sizes exceed $100K+ with 6+ month sales cycles
- Buying committees involve 5+ stakeholders
- Products require technical translation for business buyers
- You need to prioritize segments with limited resources
- Marketing must directly influence pipeline, not just generate awareness
This framework is designed for complex B2B sales where traditional demand generation fails and account-based approaches are structurally required.
Core Philosophy: Marketing as Product
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