ABX Strategy Framework

A comprehensive Account-Based Everything (ABX) strategy framework for B2B companies with complex sales cycles, lots of personnas, high-value deals, and limited addressable markets.

When to Use This Skill

Use this skill when:

• Building GTM strategy for companies with <500 addressable accounts
• Deal sizes exceed $100K+ with 6+ month sales cycles
• Buying committees involve 5+ stakeholders
• Products require technical translation for business buyers
• You need to prioritize segments with limited resources
• Marketing must directly influence pipeline, not just generate awareness

This framework is designed for complex B2B sales where traditional demand generation fails and account-based approaches are structurally required.

Core Philosophy: Marketing as Product