hook-formulas
Video Hook Formulas
Master the art of the first 3 seconds - proven patterns that stop the scroll and capture attention.
Why Hooks Matter
- 47% of video value is delivered in the first 3 seconds
- 65% of viewers who watch the first 3 seconds will watch at least 10 more
- Hooks determine algorithmic reach on every platform
The Hook Framework
Anatomy of a Perfect Hook
[PATTERN] + [SPECIFICITY] + [TENSION] = Scroll-stopping hook
- Pattern: Use a proven formula (see patterns below)
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