Video Hook Formulas

Master the art of the first 3 seconds - proven patterns that stop the scroll and capture attention.

Why Hooks Matter

• 47% of video value is delivered in the first 3 seconds
• 65% of viewers who watch the first 3 seconds will watch at least 10 more
• Hooks determine algorithmic reach on every platform

The Hook Framework

Anatomy of a Perfect Hook

[PATTERN] + [SPECIFICITY] + [TENSION] = Scroll-stopping hook