market-analysis-patterns
Market Analysis Patterns
Frameworks for sizing markets, analyzing competition, and understanding industry dynamics.
TAM SAM SOM Framework
Market sizing from total opportunity to achievable share.
Definitions
┌─────────────────────────────────────────────────────────┐
│ TAM │
│ Total Addressable Market │
│ (Everyone who could possibly buy) │
│ ┌───────────────────────────────────────────────────┐ │
│ │ SAM │ │
│ │ Serviceable Addressable Market │ │
│ │ (Segment you can actually reach) │ │
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