product-strategy-frameworks
Product Strategy Frameworks
Strategic frameworks for validating value propositions, understanding customer jobs, and making build/buy/partner decisions.
Jobs-to-be-Done (JTBD) Framework
JTBD shifts focus from what a product is to why it's used. People don't buy products—they hire them to do specific jobs.
JTBD Statement Format
When [situation], I want to [motivation], so I can [expected outcome].
Example:
When I'm commuting to work, I want to catch up on industry news,
so I can appear informed in morning meetings.
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