Product Strategy Frameworks

Strategic frameworks for validating value propositions, understanding customer jobs, and making build/buy/partner decisions.

Jobs-to-be-Done (JTBD) Framework

JTBD shifts focus from what a product is to why it's used. People don't buy products—they hire them to do specific jobs.

JTBD Statement Format

When [situation], I want to [motivation], so I can [expected outcome].

Example:

When I'm commuting to work, I want to catch up on industry news,
so I can appear informed in morning meetings.