user-research
User Research
Frameworks for building deep user understanding through structured research methods. Covers personas, journey mapping, interviews, usability testing, and Jobs-to-be-Done.
Research Method Selection
Choose the right method for your question:
| Method | When to Use | Sample Size | Time | Output |
|---|---|---|---|---|
| User Interviews | Early discovery, deep understanding | 5-8 | 2-3 weeks | Qualitative insights |
| Usability Testing | Validate designs, find issues | 5-10 | 1-2 weeks | Actionable fixes |
| Surveys | Quantify attitudes, preferences | 100+ | 1-2 weeks | Statistical data |
| Card Sorting | Information architecture | 15-30 | 1 week | IA recommendations |
| A/B Testing | Compare alternatives | 1000+ | 2-4 weeks | Statistical winner |
Rule of thumb: Start with interviews (5-8 participants) to discover unknowns. Switch to surveys once you have hypotheses to validate.
Persona Quick Reference
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