SWOT Analysis

Sort what you know into Strengths, Weaknesses, Opportunities and Threats, then turn it into actions with TOWS. A SWOT is only useful when each cell holds evidence and the result changes a decision.

When to use

• Assessing the position of a product, team, project, company or competitor.
• A go / no-go on a market, partnership, or new initiative where internal fit and external conditions both matter.
• Preparing a strategy review or a planning session.

Skip: detailed implementation plans, market sizing, or choosing between concrete options on weighted criteria.

Before you start

1. State in one block: Subject (one entity), Scope and horizon (for example "our API product, next 12 months"), Decision it informs, and Pass (Gather, SWOT, Prioritize, TOWS, Next steps).
2. Gather first. Read docs, metrics, customer feedback, competitor pages and the codebase where relevant. Every item needs a source or the label [user stated] or [assumed]. Ask up to 3 questions only for what tools cannot answer.
3. Light path. Small ask: 3 items per cell, top 2 per cell kept, 1 action per TOWS pair.

Steps