competitor-analysis-positioning
Competitor Analysis & Positioning
Stop losing to SaaS products. Win with positioning.
What This Skill Does
Input: Your niche + existing SaaS competitors Output: Gap analysis, positioning strategy, objection handling scripts
The 4 Positioning Pillars
1. Perfect Fit vs. Good Enough
SaaS: Built for everyone = perfect for no one You: Built exactly for their workflow
Script: "ServiceTitan is great for large HVAC companies with 50+ technicians. But for a 5-person team like yours, it's overkill. You're paying for features you'll never use. This is built specifically for businesses your size."
2. One-Time vs. Recurring
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