Dunning Risk Assessor

Identify and segment at-risk subscriptions by dunning status and predicted churn risk.

What It Does

Scans your Zoho Billing data and classifies subscriptions into risk tiers:

• Critical — Will likely churn within 7 days (3+ failed payment attempts)
• High — Will likely churn within 14 days (2 failed payment attempts)
• Medium — Will likely churn within 30 days (1 failed payment attempt + expired card)
• Low — Minor payment friction but recoverable (single soft decline or expiring card)

The Output