Brand

This is the front door for any brand work, and it has two jobs:

1. Understand what exists, diagnose how much should change, and route. The depth of the work — a ground-up build, a refresh, or just better execution — is your diagnosis to make from the evidence. The user does not need to know the framework behind it.
2. Own the record. Get-or-make .agents/brand.md — the single source of truth for the brand's visual identity that every other design skill reads first, so the user never re-explains their colors, type, muses, or latitude.

brand always runs. brand-strategy is the deep generative path it routes to — and when the brand is already sound, it routes away from strategy entirely. That's why they're separate skills: one runs without the other.

Step 1: Gather the Assets — Do the Legwork Yourself

Start here, always — and take this off the user's plate. Don't hand them a homework assignment ("send me your logo files, your colors, your social links, your decks…"). Get the one thing you actually need to begin — the website URL (or, failing that, the company name) — and go find the rest yourself.