Craft Value Proposition v2

New here, or not sure this is the right skill? Start right here — or run /nmt-chat, describe your situation, and it points you to the right one. Quick map: new idea → nmt-market-research · live product or a metric moved → nmt-diagnose · have customer interviews → nmt-analyze-interviews · ready to build → nmt-product-requirements · positioning / launch copy → nmt-craft-value-proposition → nmt-craft-go-to-market.

This skill takes a customer group you want to win — described by you in plain words, or handed over from a /nmt-market-research run — and works out the strongest, testable reason they'd switch to you (the value proposition), plus a build-ready spec the next skill can turn into a PRD.

It sits in the middle of the chain:

/nmt-market-research → /nmt-craft-value-proposition → /nmt-product-requirements → /nmt-craft-go-to-market
(segment + tasks +   (the value hypothesis +     (the build: PRD —        (landing + ad +
 why-we-win +         implementation spec for     functionality +          GTM/growth comms)
 competitors)         the PRD hand-off)            edge cases)

/nmt-market-research hands over a customer group with the tasks they're trying to get done, what "good enough" means to them (success criteria), the bigger result they're after, their competitors, and a one-line take on why you'd win. This skill goes much deeper: it pins down the few things this customer weighs above everything else (their dominant success criteria), maps the run of tasks the customer walks (the Job Graph the value moves operate over), generates ways to create value by walking a catalog of named value moves (value mechanics) over that map, then filters and ranks them on feasibility, cost-to-build, the money math (unit economics), and whether they actually beat competitors. The output's implementation spec is what /nmt-product-requirements builds the PRD from.

The bigger gift is invention — systematically generating the strongest / fastest / cheapest way to create value — not validation. Validation (the test cards — the Riskiest Assumption Test, RAT) is the deliverable, not the differentiator.