Audience Persona Builder

Skill Purpose

Build 5-7 hyper-detailed audience personas from a business URL. Each persona goes far beyond basic demographics — it maps psychographic profiles, buying triggers, objections, content consumption habits, platform presence, and ready-to-use targeting parameters for Meta, Google, LinkedIn, TikTok, and Pinterest. Includes persona relevance scoring (1-5) and a negative audience section defining who NOT to target. Produces a single, copy-paste-ready deliverable that an ad buyer can immediately use to build campaigns.

When to Use

• User runs /ads audience <url>
• User asks to build audience personas, customer profiles, or targeting research
• Called as a subagent from /ads strategy (the main orchestrator)
• User wants to know "who should I target?" for a business
• User needs platform-specific targeting parameters for campaign setup

Input Requirements

• Required: A business URL to analyze
• Optional: Industry context, existing customer data, geographic focus, budget range

How to Execute

Step 1: Business Intelligence Gathering