Google Ads Keyword Strategy
Installation
SKILL.md
Google Ads Keyword Strategy
Skill Purpose
Build a complete, implementation-ready Google Ads keyword strategy from scratch. This skill maps search intent across the entire buyer journey, organizes keywords into tightly themed ad groups, recommends match types, builds comprehensive negative keyword lists, estimates CPC ranges by cluster, provides Quality Score optimization tips, and outputs a campaign structure with headline and description suggestions for every ad group. The output is detailed enough that an ad buyer can build the campaigns in Google Ads Manager without additional research.
When to Use
- User runs
/ads keywords <url> - User asks for Google Ads keyword research, keyword strategy, or search campaign planning
- Called as a subagent from
/ads strategy(the main orchestrator) - User wants to launch or improve Google search campaigns
- User needs keyword grouping, negative keywords, or ad group architecture
Input Requirements
- Required: A business URL to analyze
- Optional: Target location/geography, monthly budget, existing Google Ads data, specific products/services to focus on, competitor URLs