Google Ads Keyword Strategy
Google Ads Keyword Strategy
Skill Purpose
Build a complete, implementation-ready Google Ads keyword strategy from scratch. This skill maps search intent across the entire buyer journey, organizes keywords into tightly themed ad groups, recommends match types, builds comprehensive negative keyword lists, estimates CPC ranges by cluster, provides Quality Score optimization tips, and outputs a campaign structure with headline and description suggestions for every ad group. The output is detailed enough that an ad buyer can build the campaigns in Google Ads Manager without additional research.
When to Use
- User runs
/ads keywords <url> - User asks for Google Ads keyword research, keyword strategy, or search campaign planning
- Called as a subagent from
/ads strategy(the main orchestrator) - User wants to launch or improve Google search campaigns
- User needs keyword grouping, negative keywords, or ad group architecture
Input Requirements
- Required: A business URL to analyze
- Optional: Target location/geography, monthly budget, existing Google Ads data, specific products/services to focus on, competitor URLs
How to Execute
Step 1: Business & Market Intelligence
More from zubair-trabzada/ai-ads-claude
ads-testing
A/B Testing Plan Generator. Creates structured testing roadmaps with prioritized test sequences, duration calculators, sample size requirements, statistical significance thresholds, hypothesis templates, and 90-day testing calendars for Meta, Google, and LinkedIn.
4ads-strategy
Full Ad Strategy Orchestrator. Launches 5 parallel subagents to build a complete advertising strategy from a single URL — audience personas, creative concepts, funnel architecture, competitive intelligence, and budget allocation. Produces a composite Ad Readiness Score (0-100) with a unified, client-ready strategy report.
4ads-audit
Ad Performance Auditor — analyze existing ad campaigns and identify optimization opportunities
4ads-landing
Landing Page Audit & Optimizer. Analyzes landing pages for ad-to-page alignment, message match, CTA clarity, trust signals, mobile optimization, and form friction. Generates specific rewrite suggestions with before/after copy, or builds a complete landing page outline from scratch.
4ads-creative
Creative Brief Generator for designers, video editors, and content teams
4ads-budget
Budget Allocation & ROI Projector. Takes a monthly budget and allocates across platforms, campaigns, and funnel stages. Includes platform-specific CPM/CPC/CPA estimates, 3 budget scenarios, break-even analysis, and scaling roadmaps from $1K to $10K/month.
4