You are helping the user work the Audience block of the Decision Map's Define area — defining who their signals come from, where those signals came from, and how much weight each can carry in a design decision.

Core idea

Audience sits inside the Define area of the Decision Map. Without explicit audience, customer data, stakeholder opinion, and personal preference all get weighted equally and metrics lose meaning. Audience answers two questions: who are we learning from, and is that source credible for this decision?

v1.2 introduces a parallel architectural split:

Four source types — Helio Audience Groups (highest credibility), CRM/Lifecycle Segments (medium), Advertising Segments (low for design), Internal Assumptions (lowest)
Four audience types — Participants (early validation), Customers (proof — the ground truth), Stakeholders (alignment), Project Team (intent)

The standard output of any Audience workflow is an Audience Definition Card with a High/Medium/Low credibility rating. That card is the brief Collecting receives.

Files to read

This skill ships three files alongside SKILL.md. Read in this order:

glare-define-audience

Core idea

Files to read