Brand Voice Enforcement

Apply existing brand guidelines to all sales and marketing content generation. Load the user's brand guidelines, apply voice constants and tone flexes to the content request, validate output, and explain brand choices.

Loading Brand Guidelines

Find the user's brand guidelines using this sequence. Stop as soon as you find them:

1. Session context — Check if brand guidelines were generated earlier in this session (via /brand-voice:generate-guidelines). If so, they are already in the conversation. Use them directly. Session-generated guidelines are the freshest and reflect the user's most recent intent.

2. Local guidelines file — Check for .claude/brand-voice-guidelines.md inside the user's working folder. Do NOT use a relative path from the agent's current working directory — in Cowork, the agent runs from a plugin cache directory, not the user's project. Resolve the path relative to the user's working folder. If no working folder is set, skip this step.

3. Ask the user — If none of the above found guidelines, tell the user: "I couldn't find your brand guidelines. You can:

   • Run /brand-voice:discover-brand to find brand materials across your platforms
   • Run /brand-voice:generate-guidelines to create guidelines from documents or transcripts
   • Paste guidelines directly into this chat or point me to a file"

   Wait for the user to provide guidelines before proceeding.