competitive-intelligence

Installation
Summary

Research competitors and generate an interactive HTML battlecard for sales.

  • Analyzes 1–5 competitors via web search, pulling product features, pricing, recent releases (90 days), positioning, and customer sentiment
  • Outputs a self-contained HTML artifact with a comparison matrix overview and clickable tabs for each competitor, including talk tracks, objection handling, and "landmine questions" to expose weaknesses
  • Optional connectors to CRM, docs, chat, and transcripts enrich battlecards with win/loss data, existing playbooks, field intel, and customer call mentions
  • Triggered by phrases like "competitive intel," "research competitors," "how do we compare to [competitor]," or "battlecard for [competitor]"
SKILL.md

Competitive Intelligence

Research your competitors extensively and generate an interactive HTML battlecard you can use in deals. The output is a self-contained artifact with clickable competitor tabs and an overall comparison matrix.

How It Works

┌─────────────────────────────────────────────────────────────────┐
│                  COMPETITIVE INTELLIGENCE                        │
├─────────────────────────────────────────────────────────────────┤
│  ALWAYS (works standalone via web search)                        │
│  ✓ Competitor product deep-dive: features, pricing, positioning │
│  ✓ Recent releases: what they've shipped in last 90 days        │
│  ✓ Your company releases: what you've shipped to counter        │
│  ✓ Differentiation matrix: where you win vs. where they win     │
│  ✓ Sales talk tracks: how to position against each competitor   │
│  ✓ Landmine questions: expose their weaknesses naturally        │
├─────────────────────────────────────────────────────────────────┤
│  OUTPUT: Interactive HTML Battlecard                             │
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Jan 31, 2026