content-creation
Marketing content templates and frameworks across blog, email, social, landing pages, and press releases.
- Includes structured templates for six content types with specific word counts, section guidance, and SEO integration for each format
- Covers channel-specific best practices: LinkedIn storytelling, Twitter threading, email personalization, and mobile-first web design
- Provides headline and hook formulas (contrarian statements, statistics, scenarios), CTA principles with action verbs, and on-page SEO checklist covering title tags, meta descriptions, and internal linking
- Writing guidance emphasizes active voice, scannable formatting, benefit-driven copy, and keyword placement without stuffing
Content Creation Skill
Guidelines and frameworks for creating effective marketing content across channels.
Content Type Templates
Blog Post Structure
- Headline — clear, benefit-driven, includes primary keyword (aim for 60 characters or less for SEO)
- Introduction (100-150 words) — hook the reader with a question, statistic, bold claim, or relatable scenario. State what the post will cover. Include primary keyword.
- Body sections (3-5 sections) — each with a descriptive subheading (H2). Use H3 for subsections. One core idea per section with supporting evidence, examples, or data.
- Conclusion (75-100 words) — summarize key takeaways, reinforce the main message, include a call to action.
- Meta description — under 160 characters, includes primary keyword, compels the click.
Social Media Post Structure
- Hook — first line grabs attention (question, bold statement, number)
- Body — 2-4 concise points or a short narrative
- CTA — what should the reader do next (comment, click, share, tag)
- Hashtags — 3-5 relevant hashtags (platform-dependent)
More from anthropics/knowledge-work-plugins
data-visualization
Create effective data visualizations with Python (matplotlib, seaborn, plotly). Use when building charts, choosing the right chart type for a dataset, creating publication-quality figures, or applying design principles like accessibility and color theory.
6.7Kcode-review
Review code changes for security, performance, and correctness. Trigger with a PR URL or diff, "review this before I merge", "is this code safe?", or when checking a change for N+1 queries, injection risks, missing edge cases, or error handling gaps.
4.4Ktask-management
Simple task management using a shared TASKS.md file. Reference this when the user asks about their tasks, wants to add/complete tasks, or needs help tracking commitments.
3.7Kdocumentation
Write and maintain technical documentation. Trigger with "write docs for", "document this", "create a README", "write a runbook", "onboarding guide", or when the user needs help with any form of technical writing — API docs, architecture docs, or operational runbooks.
3.6Ksystem-design
Design systems, services, and architectures. Trigger with "design a system for", "how should we architect", "system design for", "what's the right architecture for", or when the user needs help with API design, data modeling, or service boundaries.
3.5Kmemory-management
Two-tier memory system that makes Claude a true workplace collaborator. Decodes shorthand, acronyms, nicknames, and internal language so Claude understands requests like a colleague would. CLAUDE.md for working memory, memory/ directory for the full knowledge base.
3.5K