content-creation
Marketing content templates and frameworks across blog, email, social, landing pages, and press releases.
- Includes structured templates for six content types with specific word counts, section guidance, and SEO integration for each format
- Covers channel-specific best practices: LinkedIn storytelling, Twitter threading, email personalization, and mobile-first web design
- Provides headline and hook formulas (contrarian statements, statistics, scenarios), CTA principles with action verbs, and on-page SEO checklist covering title tags, meta descriptions, and internal linking
- Writing guidance emphasizes active voice, scannable formatting, benefit-driven copy, and keyword placement without stuffing
Content Creation Skill
Guidelines and frameworks for creating effective marketing content across channels.
Content Type Templates
Blog Post Structure
- Headline — clear, benefit-driven, includes primary keyword (aim for 60 characters or less for SEO)
- Introduction (100-150 words) — hook the reader with a question, statistic, bold claim, or relatable scenario. State what the post will cover. Include primary keyword.
- Body sections (3-5 sections) — each with a descriptive subheading (H2). Use H3 for subsections. One core idea per section with supporting evidence, examples, or data.
- Conclusion (75-100 words) — summarize key takeaways, reinforce the main message, include a call to action.
- Meta description — under 160 characters, includes primary keyword, compels the click.
Social Media Post Structure
- Hook — first line grabs attention (question, bold statement, number)
- Body — 2-4 concise points or a short narrative
- CTA — what should the reader do next (comment, click, share, tag)
- Hashtags — 3-5 relevant hashtags (platform-dependent)
More from anthropics/knowledge-work-plugins
data-visualization
Create effective data visualizations with Python (matplotlib, seaborn, plotly). Use when building charts, choosing the right chart type for a dataset, creating publication-quality figures, or applying design principles like accessibility and color theory.
6.4Kcode-review
Review code changes for security, performance, and correctness. Trigger with a PR URL or diff, "review this before I merge", "is this code safe?", or when checking a change for N+1 queries, injection risks, missing edge cases, or error handling gaps.
4.2Ktask-management
Simple task management using a shared TASKS.md file. Reference this when the user asks about their tasks, wants to add/complete tasks, or needs help tracking commitments.
3.5Ksystem-design
Design systems, services, and architectures. Trigger with "design a system for", "how should we architect", "system design for", "what's the right architecture for", or when the user needs help with API design, data modeling, or service boundaries.
3.3Kdocumentation
Write and maintain technical documentation. Trigger with "write docs for", "document this", "create a README", "write a runbook", "onboarding guide", or when the user needs help with any form of technical writing — API docs, architecture docs, or operational runbooks.
3.3Kmemory-management
Two-tier memory system that makes Claude a true workplace collaborator. Decodes shorthand, acronyms, nicknames, and internal language so Claude understands requests like a colleague would. CLAUDE.md for working memory, memory/ directory for the full knowledge base.
3.3K