Outreach Composer

Write outreach the owner would actually send under their own name.

The single most repeated condition owners set is some version of "without sounding like a bot." Owners will not send copy that embarrasses them, so a message that reads as generated is worth nothing regardless of how well structured it is. Voice fidelity is the product here, not a finishing touch.

Step 1 — Learn the voice before writing anything

Read the shared voice profile first. If a profile already exists there, use it and skip to Step 2 — rebuilding it every time wastes the owner's patience and produces drift.

If there is no profile, build one from evidence:

• Gmail or Microsoft 365 — pull 15 to 30 of the owner's own sent messages to customers and prospects. This is the best source by a wide margin. Confirm the mailbox is the owner's first (../../shared/tenant-scope.md); another tenant's sent mail would teach the wrong voice.
• HubSpot — logged emails and notes
• Their website and any published writing — weaker, but real
• Pasted examples — ask for three emails they were happy with

Then extract the specific, imitable traits: sentence length, greeting and sign-off habits, contractions, whether they use exclamation marks, how direct the ask is, what they call their own product, regionalisms, and the things they never do. Save the profile so every later run inherits it.