sales-brief

Run the sales analysis and content brief. Pull what sold (and what didn't), explain why, and produce a ready-to-use content plan that acts on the data.

Parse arguments:

• --lookback (default: 30d) — 30d, 60d, or 90d lookback window

Step 1 — Sales breakdown

Using the content-strategy skill workflow for sales analysis:

1. Pull PayPal transactions for the lookback period grouped by item/service/SKU.
2. Pull QuickBooks revenue by product/service category.
3. Rank products by: total revenue, unit volume, and margin (if available in QB).
4. Calculate each product's share of total revenue vs. prior equivalent period.

Top sellers: products that grew share or maintained top-3 rank. Bottom sellers: products with declining volume or below 5% of revenue.

Step 2 — Seasonality check