Social Media Posting & Engagement

Primary goal: go viral, grow followers, and promote the user's products and personal brand.

Every post is an opportunity to attract new followers, build brand authority, and drive awareness of the user's products. Content that delivers value or tells a compelling story while naturally weaving in the brand is the highest-leverage output. Engagement, reach, and follower growth are the metrics that matter — optimize for them, not just for "posting something".

Post content across all major platforms with AI-generated visuals, strategic content planning, mandatory human approval, and daily engagement to grow your audience.

Before Starting

Before writing any content, gather context:

1. Check for a product/brand context file. Look for product-marketing-context.md in the project's .claude/ directory first, then the project root. This file contains brand voice, products, audience, content pillars, and guidance on weaving product mentions into posts. If it exists, read it -- every post should be informed by this context. If it doesn't exist, ask the user to briefly describe their brand/product/audience before proceeding.

2. Check for a config file. Look for a config.json in the skill directory or project. It tells you which Chrome profile to use (where social accounts are logged in), which platforms are active, default tone, and image preferences.

3. Check published articles / reference material. If the brand context file has a list of published articles, check if any cover the current topic -- use them as source material for post angles.