Ad Campaign Analyzer

Take raw campaign performance data and turn it into clear decisions. This skill doesn't just summarize metrics — it diagnoses problems, identifies winners, checks statistical significance, and tells you exactly what to cut, scale, and test next. Then it goes further: it compares channels on equal terms, finds where you're over-spending vs under-spending relative to results, and produces a concrete budget reallocation plan.

Core principle: Most startup founders check their ad dashboard, see a ROAS number, and either panic or celebrate. This skill gives you the nuanced analysis a paid media specialist would: what's actually significant, what's noise, and where your next dollar should go. It also solves the allocation problem — most startups either spread budget too thin across channels (no channel gets enough to learn) or dump everything into one channel (missing cheaper opportunities elsewhere).

When to Use

• "Analyze my Google Ads performance"
• "Which ads should I kill?"
• "Is this campaign working?"
• "Where am I wasting ad spend?"
• "Optimize my Meta Ads"
• "How should I split my ad budget?"
• "Should I spend more on Google or Meta?"
• "Reallocate my ad spend across channels"
• "Where am I getting the best return?"
• "I have $X/month for ads — how should I distribute it?"