Ad Creative Intelligence

Scrape competitor ads from Meta and Google, then analyze creative patterns — hooks, formats, angles, CTAs — to find directions you haven't tried and identify what's resonating in the market.

Core principle: The best ad creative teams don't guess. They start with evidence from what's already working, then differentiate.

When to Use

• "What ads are my competitors running?"
• "Find new creative angles for our paid campaigns"
• "What hooks are working in [our space]?"
• "I want to audit the ad landscape before we launch"
• "What format — video, image, carousel — is dominant in our category?"

Phase 0: Intake

1. Competitor names and website domains (e.g., apollo.io, clay.run)
2. Your own domain (to optionally include for self-audit comparison)
3. Channels to cover: Meta only, Google only, or both? (default: both)