Ad Lead Quality Analyzer

Meta optimizes for whatever conversion event you fire. For lead-gen and participant-recruitment campaigns that's almost always "signup" — but a signup is worthless if the lead never qualifies, never completes the requested action, or never gets paid out. The lowest-CPA campaign is often the one bringing in the worst leads.

This skill joins what the ad platform knows (spend, signups) with what your own product knows (downstream funnel) and replaces vanity CPA with true CAC per qualified lead. It then classifies every creative into actionable buckets so you stop scaling the wrong winners.

Core principle: The ad platform's CPA is a half-truth. Real optimization needs both halves of the funnel — pre-signup (the platform has it) and post-signup (you have it). Until they're joined, you're flying blind.

When to Use

• "Which ads are bringing in real leads vs. junk?"
• "True CAC per qualified contributor / customer / participant"
• "Why is my lowest-CPA campaign performing worst downstream?"
• "Audit lead quality across creatives / audiences / placements"
• "Should I trust Meta's CPA when scaling?"
• "Find the creatives that look like winners but aren't"

Pipeline Pattern Assumptions (Read First)