Battlecard Generator

Research a competitor from every public angle — website, reviews, ads, social, pricing — and produce a structured sales battlecard. The output is what a rep opens 5 minutes before a competitive deal.

Built for: PMMs building competitive programs without a dedicated competitive intel team. The battlecard should be opinionated, not a neutral feature comparison.

When to Use

• "Build a battlecard against [competitor]"
• "We keep losing deals to [competitor] — help me understand why"
• "What are [competitor]'s weaknesses we can exploit?"
• "Prep the sales team for competitive deals against [competitor]"
• "Research [competitor] and give me competitive positioning"

Phase 0: Intake

1. Your product name + URL
2. Competitor name + URL — One competitor per battlecard (focused > broad)
3. Deal context — Where do you compete? (same ICP, upmarket/downmarket, different use case?)